Changing name of your LLP is possible and it can be done on following due course of regulations as set out in the LLP Act, 2008. Like a Company, LLP is also a Corporate vehicle with a flexibility of a partnership and its name can be changed. Giving a new name to your Partnership business is equivalent to adding a new value to your current business. Every Limited Liability Partnership Firm shall have either the words “Limited Liability Partnership” or the acronym “LLP in most cases” as the last words of its name.
LLP can change its name by filing the required forms to MCA. If one has decided to change the name of LLP, it is important to follow due course and provisions as applicable. It is said that “A good name is more desirable than great riches; to be esteemed is better than silver or gold.” Your Business name is utterly more powerful in the market and significant than simply the characters that represent it.
If existing name doesn’t work out then don’t delay changing your LLP Name anymore. You can change the name of LLP any time after the incorporation. We at CECL can come as a Professional Firm to change your LLP name as per your desire or choice under Section 19 of the LLP Act, 2008 subject to the approval of the MCA through online process. In order to change the name of existing LLP you are required to get reserve name and further file forms LLP 3 (LLP Agreement) and LLP 5 online with MCA. Supplementary LLP Agreement is required to be executed once Name has been reserved by the CRC (Name Approval Authority).
Form 28 is required when there is -
A. If procedure is provided in the limited liability partnership agreement:
The limited liability partnership may change its name by following the procedure as laid down in the limited liability partnership agreement.
B. If procedure is not provided in the limited liability partnership agreement:
Where the limited liability partnership agreement does not provide such procedure, consent of all partners shall be required for changing the name of the limited liability partnership.
Change of name does not affect:
Business model as well as Goodwill as a “Brand”
There are n numbers of reasons for which LLP names get lost in the sea of competition or bad goodwill even some times names are too generic, others are too trendy. So it is always better to “CHANGE LLP NAME”. Change is inevitable, but are we always forced to change because we live in a highly-connected, fast-paced global environment Right? We CECL think change for the sake of change has nothing to do with true innovation and fostering creativity or acquiring new Faith in the business model and learning the necessary new skills to stay competitive in Indian Business scenario.
For big or small businesses any change in brand identity such as image, logo, slogan, has an impact on the brand image and how the customers perceive the products or services. In most cases, loyal brand lovers hate change so before implementing any change, you need to ask-What additional value do New name bring to our clients, employees and other stakeholders.
Amazon founder Jeff Bezos almost fell under a similar spell of faddish naming conventions. One of the early names he considered was Relentless (relentless.com still redirects to Amazon.com today)
You’re facing an unforeseen public relations disaster
Some Insight
Can a Limited Liability Partnership use the word ‘National’ or ‘Bank’ or ‘Stock Exchange’ or ‘Exchange’ in its names?
Circular No. 2/2014, dated 11th February, 2014, clarified that no Limited Liability Partnership should be allowed to be registered with the word ‘National’ as part of its title unless it is a government company and the Central / State Government(s) has a stake in it.
Similarly, the word ‘Bank’ may be allowed in the name of an entity only when such entity produces a ‘No Objection Certificate’ from the RBI in this regard. By the same analogy, the word ‘Stock Exchange’ or ‘Exchange’ should be allowed in name of company only where ‘No Objection Certificate’ from SEBI in this regard is produced by the promoters.
Also, one may refer Rule 18(2) in this regard.
How can limited liability partnership proceed in case its name is used by another limited liability partnership?
As Section 17, 18 and 19 of the Act read with Rule 19, a limited liability partnership or a body corporate or any other entity which already has a name which is similar to or which too nearly resembles the name of a limited liability partnership incorporated subsequently, may apply to the Registrar in Form 23 along with fee as mentioned in Annexure ‘A’ of the Rules, to give a direction to that limited liability partnership incorporated subsequently to change its name.
The application shall state –
The application shall be verified by the person making it.
The person making the application shall attach –
The Registrar shall not consider any application to give a direction to a limited liability partnership on the ground unless the Registrar receives the application within twenty-four months from the date of registration of the limited liability partnership under that name.